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The latest industry news, interviews, technologies, and resources.
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Jason
May 26, 2023

YouTube Advertising Pros and Cons to Bear in Mind Before Starting YouTube Ads

YouTube ads can reach one in three people on Earth -- or, more specifically, 2.56 billion users. That's a more than tempting market for anyone […]
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Jason
May 26, 2023

Top YouTube Marketing Companies & How to Choose the Right One For Your Business

Top YouTube Marketing companies are skyrocketing. And it's easy to see why. According to Statista, there are more than 2.5 billion people on YouTube. That's […]
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Jason
March 27, 2023

Google Ads Removes Contextual Targeting: 3 WorkArounds 

Contextual targeting Google Ads: an intro Google purchased YouTube in 2006 for over 1.5 billion. Google understood that to take YouTube to the next level […]
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Jason
March 27, 2023

Google Adwords: The Monolith Advertising Machine

Google Adwords is often the joy or the frustration of many a marketing conversation. In this article, I will break down some of the key […]
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Jason
February 23, 2023

The History of YouTube Advertising: From Leaving Britney Alone to Driving Revenue with Ads

The internet’s a pretty wild place these days – but 17 years ago, when YouTube launched, it was a different beast entirely. When the first […]
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Jason
February 23, 2023

How to Repurpose Your YouTube content?

More than 122 million users log in daily to consume content on YouTube, making it one of the most powerful and popular platforms on the […]
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Jason
December 23, 2022

How to Choose a Video Marketing Agency That Delivers Sustainable Growth

Video marketing is one of the single most valuable channels you can use. In 2022, 86% of marketers said video helped them generate more leads […]
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Jason
December 23, 2022

How to Choose a YouTube Ads Agency: A Quick Guide

According to Google, paid YouTube Ads are 84% more likely to get consumer attention. And that's really something, considering the average person is exposed to […]
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Jason
December 21, 2022

YouTube Advertising Best Practices: How To Create Campaigns That Convert

In the past 5 years, YouTube Ads have quickly become one of the top acquisition channels for startups and established brands. YouTube in 2022 claimed […]
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Jason
December 15, 2022

5 Google Ads Setup Hacks You Should Know

When setting up Google Ads for the first time it's essential you get a few things right. Although if you are a small business owner […]
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Bruce
October 11, 2022

The Beginner's Guide to Video Marketing and How it Can Strengthen Your Marketing Strategies

Introduction: What is Video Marketing, and Why Should You Care? Video marketing is a powerful asset for your business to use in its communication strategy. […]
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Jason
October 10, 2022

9 Ways To Improve YouTube Ads CTR

CTR (click-through rate) in YouTube Ads is one of the foundational optimization metrics you should understand.  Whether you are running YouTube Ads as a business […]
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Jason
September 30, 2022

Why You Can't Sustainably Scale Google Ads

Nine times out of ten, when I sit on a call with a prospective customer, I find that the #1 reason that people get frustrated […]
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Jason
July 12, 2022

How to make YouTube Ads work for my business

Yugo Media and YouTube Ads are the sharp chisel in the carpenters' toolbox. In this article, I hope to give an insight on how to […]
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Jason
June 9, 2022

Why Google Ads are not working for B2B businesses

Google Ads and the PPC-driven lead gen problems for businesses pretty much go hand in hand.  Google Ads experienced a churn rate of over 45% […]
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Bruce
June 8, 2022

YouTube Ads vs. Facebook Ads. What’s the difference?

The ad platform scene is constantly evolving. We broke down the main differences between YouTube Ads and Facebook Ads. Which works best for me? What […]
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