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The latest industry news, interviews, technologies, and resources.
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Jason
November 2, 2023

Grow Brand Awareness With YouTube Ads

YouTube is more than just a video platform. It’s a global community of over 2 billion people who watch, share, and create content every month. […]
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Jason
November 2, 2023

Creating YouTube Ads that Convert: The Art of Persuasion

How do you create captivating YouTube ads that catch the attention and interest of your potential customers? How do you persuade them to take action […]
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Jason
November 2, 2023

YouTube Ads for Small Businesses: Getting Started 

YouTube has emerged as a powerhouse platform with over 30 million daily users and a staggering 5 billion daily video views. As a subsidiary of […]
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Jason
October 27, 2023

YouTube Ads Analytics: Unveiling the Data Goldmine

Envision possessing an advanced analytics tool that unveils the intricacies of your YouTube ad campaigns. This tool provides precise metrics on ad impressions, user engagement, […]
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Jason
October 27, 2023

The Future of Lead Gen With Video Ads

Video advertising is on the rise. In 2022, video ads accounted for 82% of all digital ad spending, and this number is only expected to […]
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Jason
October 27, 2023

Adopting YouTube Ads: Growing with Video

Did You know that 75% of Americans aged 15 and above are on YouTube daily? That makes it a powerful platform for marketing your business, […]
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Jason
October 20, 2023

3 YouTube Ads Mistakes to Avoid: How to Maximize Your Success

YouTube is a significant opportunity for online marketers and businesses, whether you are starting out or a mature business with a proven track record handling […]
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Jason
October 20, 2023

How To Choose the Right YouTube Ads Targeting Option 

Choosing the right YouTube Ads targeting method could be what stands between your campaigns succeeding or, failing.  Since YouTube Ads removed contextual targeting for some […]
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Jason
October 5, 2023

Beyond The Recession: Transform Your Local Business with YouTube Ads

2023 was filled with fears of a looming recession, some say it happened others say it's about to happen, and there are those who say […]
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Jason
October 3, 2023

10 Ways To Scale a Successful YouTube Ads Campaign

Over the past few years, I have created a lot of content about the issue around scaling Google Ad campaigns. The pain is real, and […]
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Jason
October 3, 2023

YouTube Ads vs. Traditional Advertising: Which One Wins?

If you’re a business owner or marketer, you might be wondering whether YouTube ads or traditional advertising is more effective for reaching your target audience. […]
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Jason
September 15, 2023

Set Up YouTube Ads: A Step-by-Step Tutorial

Why choose YouTube Ads? You are reading this because you are potentially interested in setting up your YouTube Ads account.  But let’s take a look […]
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Jason
September 15, 2023

How to Create Engaging YouTube Ads

If your business interested in reaching and engaging potential customers through engaging YouTube Ads? Do you aim to drive brand awareness, generate low-cost leads, increase […]
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Jason
September 10, 2023

5 Tips to Rapidly Increase YouTube Ads ROAS

YouTube is one of the most popular and powerful platforms for online video advertising. With over 2 billion monthly active users and billions of hours […]
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Jason
September 10, 2023

Growing an SME With YouTube Ads 

YouTube is the second most popular website in the world, with over 2 billion monthly active users. It’s also the largest video platform, where people […]
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Jason
September 10, 2023

The Ultimate Guide to Improving YouTube Ads Conversion Rate

YouTube is the ultimate destination for online video lovers. But did you know that it’s also a goldmine for advertisers who want to reach and […]
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Jason
September 10, 2023

YouTube Ads vs. Google Ads: Where Should Businesses Invest?

YouTube Ads vs. Google Ads is a question we get asked often. Businesses looking to get the best return for their investment (ROAS) and commit […]
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Jason
September 9, 2023

6 Ways To Work With A Paid Media Agency Efficiently 

How to work with a paid media agency without it being a nightmare? The question has to be answered! In this article I will share […]
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Jason
August 29, 2023

Mastering the Art of YouTube Ads for Small Businesses: A Comprehensive Guide 

In this article, we will show you how to master the art of YouTube Ads for small businesses and use it to promote your product, […]
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Jason
August 29, 2023

What Is The True Potential of YouTube PPC in 2023?

YouTube paid media or PPC (pay-per-click) is a powerful channel for promoting your business through videos and advertisements on a video native platform. Over the […]
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Jason
August 29, 2023

Increase Lead Generation by Partnering with a Specialized YouTube Advertising Agency: Yugo Media

Are you looking to take your YouTube advertising to the next level? Or maybe you are currently advertising on Facebook and want to transition to […]
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Jason
August 23, 2023

Mastering YouTube Advertising: A Step-by-Step Guide to Effectively Promote Your Brand on the World's Largest Video Platform

Are you ready to take your brand promotion to the next level? With over 2 billion logged-in monthly users and more than 500 hours of […]
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Jason
August 23, 2023

Unlocking Your Brand's Potential: Advertising with YouTube for Maximum Reach, Engagement, and ROI

After months of meticulous work, including scriptwriting, storyboarding, filming, and editing, you've successfully created a “killer” video ad that holds the potential to attract hundreds, […]
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Jason
August 23, 2023

A Comprehensive Guide to Conducting an Extensive YouTube Ads Audit

To stay on track with your paid media, creating periodical audits of your YouTube Ads campaigns is key. These audits can expose potential ROI improvements […]
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Jason
August 9, 2023

How To Get Results With YouTube In-Stream Ads

In this article, we will explore the various ways in which YouTube In-Stream Ads can be utilized to achieve results that contribute to creating pipeline […]
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Jason
August 9, 2023

Understanding PPC ROAS Metrics and Value

If you haven’t been living under a rock for the last few years you most likely have heard of PPC: pay-per-click (PPC) advertising. PPC has […]
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Jason
August 9, 2023

Paid Media vs. SEO: Comparing ROAS, ROI, and Results

As a marketer, you understand the importance of leveraging every available resource to promote your business and create revenue opportunities. From paid media to search […]
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Jason
August 9, 2023

Optimizing ROAS with YouTube Ads for Best ROI

Despite its consistent yearly expansion, the digital advertising industry is faced with the significant challenge of wasting more than a hundred million dollars. Between mismanagement, […]
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Jason
August 9, 2023

Understanding ROAS (Return on Ad Spend) for Effective Advertising Campaigns

Marketing metrics are the guiding numbers that reveal whether the set goals of a campaign will be achieved or not. There exists a wide range […]
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Jason
August 9, 2023

Evaluating YouTube's Effectiveness for Advertising Your Business

YouTube: The Advertising Machine Welcome to a world where screens dominate our lives creating fully immersive experiences, captivating our attention, and shaping our decisions. In […]
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Jason
May 26, 2023

YouTube Advertising Pros and Cons to Bear in Mind Before Starting YouTube Ads

YouTube ads can reach one in three people on Earth -- or, more specifically, 2.56 billion users. That's a more than tempting market for anyone […]
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Jason
May 26, 2023

Top YouTube Marketing Companies & How to Choose the Right One For Your Business

Top YouTube Marketing companies are skyrocketing. And it's easy to see why. According to Statista, there are more than 2.5 billion people on YouTube. That's […]
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Jason
March 27, 2023

Google Ads Removes Contextual Targeting: 3 WorkArounds 

Contextual targeting Google Ads: an intro Google purchased YouTube in 2006 for over 1.5 billion. Google understood that to take YouTube to the next level […]
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Jason
March 27, 2023

Google Adwords: The Monolith Advertising Machine

Google Adwords is often the joy or the frustration of many a marketing conversation. In this article, I will break down some of the key […]
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Jason
February 23, 2023

The History of YouTube Advertising: From Leaving Britney Alone to Driving Revenue with Ads

The internet’s a pretty wild place these days – but 17 years ago, when YouTube launched, it was a different beast entirely. When the first […]
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Jason
February 23, 2023

How to Repurpose Your YouTube content?

More than 122 million users log in daily to consume content on YouTube, making it one of the most powerful and popular platforms on the […]
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Jason
December 23, 2022

How to Choose a Video Marketing Agency That Delivers Sustainable Growth

Video marketing is one of the single most valuable channels you can use. In 2022, 86% of marketers said video helped them generate more leads […]
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Jason
December 23, 2022

How to Choose a YouTube Ads Agency: A Quick Guide

According to Google, paid YouTube Ads are 84% more likely to get consumer attention. And that's really something, considering the average person is exposed to […]
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Jason
December 21, 2022

YouTube Advertising Best Practices: How To Create Campaigns That Convert

In the past 5 years, YouTube Ads have quickly become one of the top acquisition channels for startups and established brands. YouTube in 2022 claimed […]
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Jason
December 15, 2022

5 Google Ads Setup Hacks You Should Know

When setting up Google Ads for the first time it's essential you get a few things right. Although if you are a small business owner […]
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Bruce
October 11, 2022

The Beginner's Guide to Video Marketing and How it Can Strengthen Your Marketing Strategies

Introduction: What is Video Marketing, and Why Should You Care? Video marketing is a powerful asset for your business to use in its communication strategy. […]
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Jason
October 10, 2022

9 Ways To Improve YouTube Ads CTR

CTR (click-through rate) in YouTube Ads is one of the foundational optimization metrics you should understand.  Whether you are running YouTube Ads as a business […]
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Jason
September 30, 2022

Why You Can't Sustainably Scale Google Ads

Nine times out of ten, when I sit on a call with a prospective customer, I find that the #1 reason that people get frustrated […]
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Jason
July 12, 2022

How to make YouTube Ads work for my business

Yugo Media and YouTube Ads are the sharp chisel in the carpenters' toolbox. In this article, I hope to give an insight on how to […]
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Jason
June 9, 2022

Why Google Ads are not working for B2B businesses

Google Ads and the PPC-driven lead gen problems for businesses pretty much go hand in hand.  Google Ads experienced a churn rate of over 45% […]
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Bruce
June 8, 2022

YouTube Ads vs. Facebook Ads. What’s the difference?

The ad platform scene is constantly evolving. We broke down the main differences between YouTube Ads and Facebook Ads. Which works best for me? What […]
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