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The latest industry news, interviews, technologies, and resources.
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Jason
December 23, 2022

How to Choose a Video Marketing Agency That Delivers Sustainable Growth

Video marketing is one of the single most valuable channels you can use. In 2022, 86% of marketers said video helped them generate more leads […]
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Jason
December 23, 2022

How to Choose a YouTube Ads Agency: A Quick Guide

According to Google, paid YouTube Ads are 84% more likely to get consumer attention. And that's really something, considering the average person is exposed to […]
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Jason
December 21, 2022

YouTube Advertising Best Practices: How To Create Campaigns That Convert

In the past 5 years, YouTube Ads have quickly become one of the top acquisition channels for startups and established brands. YouTube in 2022 claimed […]
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Jason
December 15, 2022

5 Google Ads Setup Hacks You Should Know

When setting up Google Ads for the first time it's essential you get a few things right. Although if you are a small business owner […]
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Bruce
October 11, 2022

The Beginner's Guide to Video Marketing and How it Can Strengthen Your Marketing Strategies

Introduction: What is Video Marketing, and Why Should You Care? Video marketing is a powerful asset for your business to use in its communication strategy. […]
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Jason
October 10, 2022

9 Ways To Improve YouTube Ads CTR

CTR (click-through rate) in YouTube Ads is one of the foundational optimization metrics you should understand.  Whether you are running YouTube Ads as a business […]
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Jason
September 30, 2022

Why You Can't Sustainably Scale Google Ads

Nine times out of ten, when I sit on a call with a prospective customer, I find that the #1 reason that people get frustrated […]
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Jason
July 12, 2022

How to make YouTube Ads work for my business

Yugo Media and YouTube Ads are the sharp chisel in the carpenters' toolbox. In this article, I hope to give an insight on how to […]
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Jason
June 9, 2022

Why Google Ads are not working for B2B businesses

Google Ads and the PPC-driven lead gen problems for businesses pretty much go hand in hand.  Google Ads experienced a churn rate of over 45% […]
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Bruce
June 8, 2022

YouTube Ads vs. Facebook Ads. What’s the difference?

The ad platform scene is constantly evolving. We broke down the main differences between YouTube Ads and Facebook Ads. Which works best for me? What […]
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