Contextual targeting Google Ads: an intro Google purchased YouTube in 2006 for over 1.5 billion. Google understood that to take YouTube to the next level […]
According to Google, paid YouTube Ads are 84% more likely to get consumer attention. And that's really something, considering the average person is exposed to […]
In the past 5 years, YouTube Ads have quickly become one of the top acquisition channels for startups and established brands. YouTube in 2022 claimed […]
Introduction: What is Video Marketing, and Why Should You Care? Video marketing is a powerful asset for your business to use in its communication strategy. […]
CTR (click-through rate) in YouTube Ads is one of the foundational optimization metrics you should understand. Whether you are running YouTube Ads as a business […]
The ad platform scene is constantly evolving. We broke down the main differences between YouTube Ads and Facebook Ads. Which works best for me? What […]
