By JASON | DEC 13, 2023
Running a successful YouTube ad campaign is not as easy as it may seem. Many common mistakes can ruin your results and waste your budget and resources.
– Brand awareness: Increasing the visibility and recognition of your brand among your target audience. – Lead generation: Collecting contact information from potential customers who are interested in your offer. – Sales: Driving conversions and revenue from your products or services.
Some of the common metrics for YouTube ads are: Impressions, Views, View rate, Clicks, Click-through rate, Cost per view (CPV), Cost per click (CPC), Conversions, Conversion rate
-Skippable in-stream ads -Non-skippable in-stream ads -Bumper ads -Discovery ads
-Demographics -Interests -Affinity audiences -Custom affinity audiences -In-market audiences -Custom intent audiences -Life events -Remarketing -Segmentation -Similar audiences -Placement -Keywords
YouTube ads can be a powerful tool for online marketing if done right. However, there are many common mistakes that can ruin your results and waste your budget. By avoiding these mistakes and following the best practices we shared in this blog post, you will be able to maximize your success with YouTube advertising.