Jason
Follow the ABCD principles for effective creative
Grab your viewers’ attention in the first few seconds of your ad by using hooks, teasers, questions, or surprises
Integrate your brand identity throughout your ad, especially in the first five seconds, to increase recall and recognition
Use emotion, humor, storytelling, or social proof to connect with your viewers and make them care about your message
Include a clear and compelling call to action (CTA) that tells your viewers what you want them to do next, such as visiting your website, subscribing to your channel, or buying your product