5 Tips to Rapidly Increase YouTube Ads ROAS

Follow the ABCD principles for effective creative

Tip 1


Grab your viewers’ attention in the first few seconds of your ad by using hooks, teasers, questions, or surprises


Integrate your brand identity throughout your ad, especially in the first five seconds, to increase recall and recognition

ABCD Principle


Use emotion, humor, storytelling, or social proof to connect with your viewers and make them care about your message


Include a clear and compelling call to action (CTA) that tells your viewers what you want them to do next, such as visiting your website, subscribing to your channel, or buying your product

Tip 2

Use a full-funnel strategy with different ad formats

Optimize your reach and frequency for maximum impact

Tip 3

Leverage YouTube’s unique audience insights

Tip 4

Analytics and Audience Insights

Tip 5

Yugo Media

YouTube advertising experts