According to Google, paid YouTube Ads are 84% more likely to get consumer attention. And that's really something, considering the average person is exposed to anything between 4,000 and 10,000 ads every day.
Unfortunately, YouTube ads aren't magic. You can't whip out your wand and materialize them in front of your ideal customers. If you want YouTube to work for your business, you have to learn how to choose a YouTube Ads agency, choosing a digital partner is essential for the sustainable success of your paid media and video efforts.
How to do that? Read on to find out more.
Consider Your Business
First things first: will your business benefit from YouTube Ads?
Short answer's yes. YouTube Ads can help you increase exposure and reach, drive e-commerce sales, generate leads, and more. Done right, YouTube Ads are the equivalent of parachuting yourself in the middle of a community that fits your ideal target audience – and thus, are more likely to become your leads, sign up for your webinars, become your loyal customers, and evangelize your brand.
That being said, not every business on Earth needs to be on YouTube Ads. If that were true, we'd never be able to watch anything for free on YouTube!
For instance, if you run a next-door bakery shop, you might benefit more from creating content and posting it on your own channels or other social media networks. If you run a coaching program, have the knowledge to share as a content creator, run a SaaS startup or want to get ahead with your eCommerce business, YouTube Ads might be the missing piece in your puzzle.
Why Do You Even Need a YouTube Ads Agency?
Say you've already decided to run YouTube Ads. Congrats on taking the plunge, here at Yugo Media we can definitely help you get started. Let's take a look at why you may need a YouTube Ads agency – or better said, a digital partner to help move the needle.
Now comes the part where you need actually to set up and launch those ads. First, you have to think of what your goal is. Then, how to achieve it. High-level, both of these steps sound pretty easy. After all, who knows your business better than you do?
Here's where things get complicated though:
- What kind of video will you produce?
- How to produce it?
- How to make sure the right people see it?
- What key messages to include?
- How to measure success & optimize campaigns?
All these questions might seem overwhelming, for sure.
And that is precisely why you need a YouTube Ads agency.
How to Choose a YouTube Ads Agency Right for You
Frankly, it's easy to get lost in the ocean of YouTube agency options out there. A quick Google search can send you spiraling into four days of research -- and if you dare open UpWork or Fiverr, you might find more questions than answers.
Here's the quickest and most efficient way to find the right YouTube agency for you:
Start with Research
Sorry, you can't really skip this part -- not entirely at least. You need to come up with a list of YouTube agencies that fit your criteria. Look for things like:
- Do they measure their ads' impact?
- Do they offer full services (strategy, planning, production, targeting, and continuous optimization?)
- Are they specialized in your industry? And if so, how, more exactly, do they make sure their YouTube Ads services are tailored to your specific niche?
- Do they have actual, hands-on experience in creating YouTube Ads that work?
Regardless of what kind of business you may run, answering these questions will help you narrow down your list of options. Once that's done, you can go ahead and contact the YouTube Ads agency that fits your needs.
Check Their Track Record
You need results, not empty promises.
Check your chosen YouTube agency's track record to see how their work performed in the past. Look for reviews, testimonials, and case studies. Also, don’t forget to ask around -- chances are that, happy or not, former customers will help you. Ask about results, overall experience, and whether or not they would recommend the agency.
Once you have assessed each YouTube Ads agency, create a shortlist for the ones you're interested in.
Look Out for Red Flags
Unfortunately, a lot of YouTube Ads agencies out there are more interested in taking your money than providing actual, measurable results.
Here's what to look for:
What is their primary KPI?
If it's views and vanity metrics, you're probably better off turning away and looking for another agency. An established, mature, and professional YouTube Ads agency will follow KPIs such as cost per sale, cost per lead, cost per click, etc.
Do they guarantee unrealistic results?
If yes, then you should probably search for a different option. Real and trustworthy agencies cannot (and will not) guarantee a number of sales. A good YouTube Ads agency will give you an ROI ballpark or discuss your revenue opportunity with you. They will set fair expectations, but they won't make unrealistic promises.
Do their ads have a clear purpose?
Good YouTube Ads should drive action. You need to know exactly how the ads will help you achieve your goals. If that's not clear, feel free to check out other options.
Do they have a realistic timeline?
Good agencies know how long it takes to get results. If an agency promises a miracle in two weeks, don't believe them. If, however, they promise continuous and detailed optimization, they might be just right for you.
Finding the right YouTube Ads agency is not as hard as it seems. With a little bit of research and by following the steps above, you'll soon be able to find the right fit for your business.
In case you're looking for a team of people with 10+ years of experience in content creation, video production, and YouTube Ads, Yugo Media is just one click away.