YouTube is the second most popular website in the world, with over 2 billion monthly active users. It’s also the largest video platform, where people watch over a billion hours of content every day. YouTube is not only a source of entertainment, but also a powerful marketing tool for businesses of all sizes and niches.
YouTube Ads For SMEs
Small and medium-sized enterprises should consider YouTube Ads as a lead acquisition channel, brand awareness amplifier, or mechanism to improve conversion rates and drive more revenue opportunities to sales.
If you want to reach and engage your target audience, grow your brand awareness, and increase your sales, you should consider using YouTube ads for your business.
YouTube ads are video ads that appear before, during, or after other videos on YouTube, or on partner websites and apps. They come in different formats and lengths, depending on your goals and budget.
In this article, we’ll show you why YouTube ads are effective, how to create them, and how to optimize them for maximum results. We’ll also share some tips and best practices from Yugo Media, a video marketing agency that specializes in YouTube ads management and video production for small and medium-sized businesses.
Why YouTube Ads?
YouTube Ads have many benefits for businesses that want to leverage the power of video marketing. Here are some of them:
Reach:
YouTube ads can help you reach a massive and diverse audience that is interested in your products or services. You can target your ads based on demographics, interests, keywords, topics, placements, and more. You can also use remarketing to show your ads to people who have already interacted with your website or videos.
Engagement:
YouTube ads can help you capture the attention and interest of your potential customers. Video is a highly engaging medium that can convey your message in a compelling and memorable way. You can use storytelling, humor, emotion, or education to connect with your viewers and inspire them to take action.
Brand awareness:
YouTube ads can help you build your brand identity and reputation online. You can showcase your unique value proposition, personality, and values through your videos. You can also use YouTube ads to increase your organic reach and subscribers on your YouTube channel.
Conversion:
YouTube ads can help you drive more traffic to your website or landing page, generate more leads, and boost your sales. You can use clear and strong calls to action, such as buttons, cards, or end screens, to direct your viewers to the next step in your funnel. You can also track and measure the performance of your YouTube ads using Google Analytics or Google Ads.
How to Create YouTube Ads?
Creating YouTube ads is not as hard as it may seem. You just need to follow these steps:
Set your goals:
Before you start creating your YouTube ads, you need to define what you want to achieve with them. Do you want to increase brand awareness, generate leads, or drive sales? How will you measure your success? What is your budget and timeline?
Choose your format:
Depending on your goals and budget, you can choose from different types of YouTube ads. Here are some of the most common ones:
Skippable in-stream ads:
These are video ads that play before, during, or after other videos on YouTube or partner sites. They can be skipped after 5 seconds by the viewer. You pay only when someone watches at least 30 seconds or clicks on your ad.
Non-skippable in-stream ads:
These are video ads that play before, during, or after other videos on YouTube or partner sites. They cannot be skipped by the viewer. They are usually 15 seconds or less. You pay per impression (CPM).
Bumper ads:
These are short video ads that play before, during, or after other videos on YouTube or partner sites. They are 6 seconds or less and cannot be skipped by the viewer. You pay per impression (CPM).
Discovery ads: These are video ads that appear on the YouTube search results page, the homepage, or the watch page. They consist of a thumbnail image and some text. You pay only when someone clicks on your ad to watch your video.
Outstream ads:
These are mobile-only video ads that appear on partner websites and apps outside of YouTube. They play automatically with the sound off when they are at least 50% on screen. The viewer can tap to unmute or expand the video. You pay per view (CPV), which is counted when someone watches at least 2 seconds of your ad.
Create your video:
Once you have chosen your format, you need to create your video ad. You can use your own equipment and software, or hire a professional video production company like Yugo Media. Here are some tips for creating effective YouTube ads:
Hook your viewers
In the first few seconds with a catchy headline, a surprising fact, a question, or a problem that your product or service can solve.
Keep your video short and simple.
Depending on your format, you may have only 6 to 30 seconds to deliver your message. Focus on one main idea and one clear call to action.
Showcase your brand identity and value proposition.
Use your logo, colors, fonts, and tone of voice consistently. Highlight the benefits and features of your product or service that make you stand out from the competition.
Use high-quality visuals and audio.
Make sure your video is clear, crisp, and well-lit. Use a tripod, a microphone, and a good camera. Avoid distractions and background noise. Edit your video to remove any errors or unnecessary parts.
Test different versions of your video.
You can create variations of your video by changing the headline, the call to action, the music, the voice-over, or the images. You can then run experiments to see which version performs better and optimize your YouTube ads accordingly.
Upload your video:
After you have created your video, you need to upload it to your YouTube channel. You can then use Google Ads to create and manage your YouTube ads campaign. You can set your budget, target audience, bidding strategy, and other settings for your YouTube ads. You can also monitor and analyze the results of your YouTube ads using Google Ads or Google Analytics.
How to Optimize Your YouTube Ads?
Creating YouTube ads is not enough. You also need to optimize them to ensure they reach the right people at the right time and with the right message. Here are some ways to optimize your YouTube ads:
Use keywords:
Keywords are words or phrases that describe your product or service and match the search terms that your potential customers use on YouTube or Google. You can use keyword tools like Google Keyword Planner or YouTube Keyword Tool to find relevant and popular keywords for your YouTube ads. You can then use these keywords in your video title, description, tags, and ad text to improve your ad relevance and quality score.
Use audiences:
Audiences are groups of people who share certain characteristics, behaviors, or interests that are relevant to your product or service. You can use audience tools like Google Ads Audience Network or YouTube Analytics to find and create audiences for your YouTube ads. You can then target these audiences based on their demographics, interests, affinities, in-market segments, life events, or remarketing lists.
Use placements:
Placements are specific locations where you want your YouTube ads to appear. You can use placement tools like Google Ads Placement Tool or YouTube Video Targeting Tool to find and select placements for your YouTube ads. You can then target these placements based on their topics, categories, channels, videos, or websites.
Use ad extensions:
Ad extensions are additional features that enhance your YouTube ads and provide more information or options to your viewers. You can use ad extension tools like Google Ads Extensions or YouTube Cards and End Screens to create and add extensions to your YouTube ads. You can then use these extensions to show more details about your product or service, such as ratings, reviews, prices, offers, or locations. You can also use these extensions to encourage more actions from your viewers, such as subscribing to your channel, visiting your website, or calling your business.
How Yugo Media Can Help You?
If you want to truly tap into the power of YouTube ads for your business, but don’t have the time, skills, or resources to do it yourself, you can hire Yugo Media to do it for you.
Yugo Media is a video marketing agency that specializes in YouTube ads management and video production for small and medium-sized businesses. They have helped hundreds of clients grow their businesses with YouTube ads and video marketing without the frustration of dealing with unsustainable traditional pay-per-click models.
Yugo Media can help you with:
- Strategy: They will help you define your goals, budget, audience, message, and offer for your YouTube ads campaign.
- Production: They will help you create high-quality and engaging videos for your YouTube ads campaign.
- Management: They will help you set up, run, optimize, and measure your YouTube ads campaign using Google Ads.
- Results: They will help you achieve more brand awareness, leads, sales, and ROI with your YouTube ads campaign.
Yugo Media has a proven track record of success with YouTube ads and video marketing for online education businesses. They have generated over 10 million views, 100 thousand leads, and 10 thousand sales for their clients.
If you want to learn more about Yugo Media and how we can help you grow your business with YouTube ads and video marketing just contact us.
