In this article, we will show you how to master the art of YouTube Ads for small businesses and use it to promote your product, service, or lead magnet effectively.
YouTube Ads for Small Business: Why Consider It?
YouTube is one of the most popular and powerful platforms for reaching and engaging your target audience, but it can also be challenging to create and optimize video Ads that convert and drive consistent results. That’s why in this article, I will share with you some best practices and tips that will help you create successful YouTube video ads that grab viewers' attention, build trust, and inspire action, turning a viewer into a potential revenue opportunity. I will also show you some statistics, case studies, and examples that prove why YouTube advertising is a great opportunity for your business, irrespective of the role they can plan in your marketing funnel or lead generation.
Types of YouTube Videos
First, let’s talk about the different types of YouTube video ads that you can choose from depending on your marketing objectives and budget. There are three main types of YouTube video ads:
Skippable in-stream ads:
These are the ads that play before, during, or after other videos on YouTube or across the Google Display Network. They allow viewers to skip the ad after 5 seconds if they are not interested. You only pay when a viewer watches at least 30 seconds or the whole ad (whichever is shorter) or interacts with your ad. These ads are ideal for driving awareness, consideration, and a specific top-of-the-funnel action for your business, for example, an optin to a lead magnet or download.
Non-skippable in-stream ads:
These are also ads that play before, during, or after other videos on YouTube or across the Google Display Network, but they do not allow viewers to skip them. They can be up to 15 seconds long and you pay based on impressions (CPM). These ads are ideal for driving brand awareness and audience reach for your business.
Video discovery ads:
These are ads that appear as thumbnails next to related videos, on the YouTube search results page, or on the YouTube mobile homepage. They invite viewers to click on them to watch the video on your YouTube channel or website. You pay when a viewer clicks on your ad. These ads are ideal for driving consideration and action for your business.
Best Practices for YouTube Video Ads
To create effective YouTube video ads that capture attention, build trust, and inspire action, you need to follow the ABCDs of YouTube advertising:
Attention:
You need to capture the attention of your viewers from the get-go in the first few seconds of your ad by using catchy music, compelling questions, interesting statistics, or surprising visuals. You also need to make sure that your ad is relevant to your audience and their intent.
Branding:
You need to show your brand in action by demonstrating how your product or service solves a problem, satisfies a need, or fulfills a desire for your customers. You also need to display your logo, name, or slogan throughout your ad to increase brand awareness and recall.
Connection:
You need to connect with your viewers emotionally by telling a story, using humor, showing testimonials, or appealing to their values. You also need to speak directly to your viewers and use a friendly and conversational tone.
Direction:
You need to direct your viewers to take action by telling them what you want them to do next, such as visiting your website, subscribing to your channel, downloading your app, or buying your product. You also need to include a clear and compelling call-to-action button or overlay that links to your landing page.
Statistics and Examples of YouTube Advertising
To make your YouTube advertising strategy even more convincing and engaging, you can also include some statistics and examples that show why YouTube advertising is a great opportunity for your business. Here are some statistics and examples that you can use or adapt for your video:
- YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase (Statista, 2022)
- YouTube ads have the potential reach of 2.56 billion users or roughly 1 in 3 people on Earth. (Hootsuite, 2022)
- YouTube ads reach more than three-quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022)
- YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022)
- The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022)
- Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021)
- 63% of people say they bought from a brand after viewing an ad on YouTube. (Think With Google, 2022)
- YouTube ads with strong CTAs have been shown to increase the likelihood of short-term sales by 30%. (Think With Google, 2022)
- The attention, branding, connection, and direction (ABCD) YouTube ad strategy delivers a 30% lift in short-term sales and a 17% lift in customer lifetime value. (Think With Google, 2022)
In conclusion, YouTube advertising offers a growing and profitable market, an extensive reach, diverse audience targeting, cost-effectiveness, and the potential to drive conversions and sales. By utilizing effective strategies and incorporating compelling CTAs, businesses can maximize the impact of YouTube advertising and achieve their marketing goals.
Conclusion
YouTube advertising is a great way to promote your business and reach your marketing goals. By following these best practices and tips, you can create effective YouTube video ads that capture attention, build trust, and inspire action.
If you want to learn more about YouTube advertising and how it can help you grow your business, check out our blog article below where we go into more detail and provide examples of successful YouTube video ads.
- Why businesses are struggling to sustainably scale Google Ads
- How to repurpose YouTube content
- How to simply make YouTube Ads work for my business
Also, if you need help with your YouTube advertising strategy or campaign, contact us at Yugo Media. We are a video marketing agency that specializes in YouTube advertising and we can help you create and optimize video ads that will grow your business.
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